How eCommerce Businesses are using Augmented Reality



Shopping online will make life simpler in an emergency situation. You can buy anything at any location. Additionally, you can make the option to touch the product you'd like to buy, or even experience every product in the comfort of your own home. How do you make it happen?

All things are achievable With Augmented Reality. Shopping online doesn't allow for a diverse range of experiences. For instance, when you go to an online clothing shop there is no way to test on clothing, feel fabric, or visualize your outfit in them without having them on.

Augmented reality's use for e-commerce is increasing. Although e-commerce lets customers shop at home, AR allows them to connect with your company. What do these suggest for the future of online shopping? More revenue!

AR offers a ton of potential for retailing, specifically because of the growing popularity of online shopping. The majority of people are used to the concept of buying online, however, certain transactions need a bit more information. It can create a hurdle for certain types of merchandise in the case of selling on the Internet.

Types of AR Applications

There are many distinct kinds of Augmented Reality technology Each one of them has distinct capabilities. Check out the general outline of the most well-known types of applications that use augmented reality

1. Marker-Based Augmented Reality

This kind of AR also known as Image Recognition, provides more information on the object. Marker-based AR can be used in a variety of ways by market requirements. Also, it recognizes objects that are that is in front of the camera. Once an AR application recognizes the marker is found, it substitutes it for a 3D model of the corresponding object. It allows the user to look at the object with more clarity and also from different angles.

2. Marker-less Augmented Reality

Markerless Augmented Reality is an industry-wide application. In addition, it's called location-based augmented reality because of the wide use of technology that detects location in smartphones.

3. Projection Augmented Reality

It is the most basic form of augmented reality. It is projecting light on a substrate. The augmented reality that is projected onto surfaces can be engaging and visually stunning by the projection of light onto a material and then interacting with it through the use of hands.

4. Superimposition Based Augmented Reality

Augmented reality applications provide an alternative perspective of the object that is in focus. It does this by substituting an enhanced perspective of the object in the entire or a portion of it. This is essential since it's utilized to substitute views of objects using an improved perspective.

Statistics of Augmented Reality in E-commerce

Based on Statista, worldwide e-commerce revenue is expected to grow by 246.15 percent up from $1.3 trillion in 2014 and $4.5 trillion by 2021. It's almost a three-fold rise in the number of online sales.

  • Even though worldwide AR advertising revenue peaked at $500,000 in the year 2019 and is projected to increase to $1.41 billion by 2020.
  • Advertising revenue from AR is projected to surpass $8 billion by the year end of 2024 according to one research company.
  • eMarketer estimated that in 2020, more than 43 million Americans will utilize AR at least once a month. This is nearly 21% of all social media users.
  • eMarketer estimates that, by 2022, 83 million Americans are expected to use AR using a mobile device every month at least.
  • 35 35% of Americans reported using AR for imagining car or furniture customizations as of June 2020.
  • This was up from 8 percent six months earlier when a study was conducted of US retail stores in June of 2020.

Use of Augmented Reality in E-commerce

Augmented reality allows buyers of online stores to test out products or products in their personal environment as well as at their personal speed before making a purchase. With the help of AR, your buyers can test the products before they make a purchase, improving the likelihood of making the right decision in the first place.

1. Solutions to test in the virtual world

A limited number of conversion rates illustrate how much the results will be. The buyer wants to be 100% confident about what they are purchasing and do everything to make sure it's the product they're seeking. If they choose to buy and the purchase does not meet your expectations then your returns rates will rise. AR allows customers who are on the web to be aware of what they are purchasing and how it is going to be utilized.

2. Observe the Placement

Preview placement lets customers experience what an item will appear like inside their personal environment in real-time. The buyers can visualize the product as they appear when placed in an actual space using AR this is extremely helpful when shopping for furniture on the Internet.

3. Interactive user-friendly guides for users

Manuals that are user-friendly interact with tasks by offering on-page, contextual help. A variety of augmented reality user manual apps scan the item and show the buttons within real reality using graphic arrows as well as animated text.

It is possible to communicate with your customers and public more quickly and efficiently through augmented reality eCommerce applications that result in better lead conversion rates and more sales.

How AR Can Help Grow Your E-commerce Store

Augmented reality gives detailed information about products available on the internet which allows consumers to purchase with confidence. AR could help make the difference between retail and online purchasing by making the representation of products easier as well as giving customers an understanding of the products they're purchasing.

Modification and Personalization

Customers research apps, websites as well as products, and options before making a purchase. It is now possible to tailor the purchase using Augmented Reality in eCommerce.

Attract New Customers

A compelling augmented reality advertisement can create enthusiasm regarding your new products. The publicity, as well as the informative content, can draw new buyers and increase trust that they will shop.

Increase Revenue

Through the incorporation of augmented and virtual reality into online shopping and mobile shopping, the conversion rate has increased by 3.5 percent to 11%. It additionally, provides more information on products and aids in improving sales.

Savings on Expenses

AR can help reduce expenses for customers while also providing time for users and making it more convenient for them. By using AR customers can now be able to determine if the items they are purchasing are appropriate to their requirements before purchasing.

Final Thought

Certain types of merchandise are difficult to market on eCommerce websites due to the challenge of knowing how products appear in real life versus on a smartphone or computer display. The reason for this is that Augmented reality apps are increasing in popularity, especially because of the increasing social isolation.

Many businesses are evaluating the use of Augmented Reality (AR) as a means to boost their offerings or services. AR can help you learn a lot if you're an eCommerce platform customer seeking to increase the size of your company.


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